Tuesday, September 8, 2009

Spotify Taking Over the World of Online Music

ATHENS, Ga.-There’s no doubt that the rise of the Internet over the past decade has changed the face of American culture. While this change has created quite a stir, adaption to this new medium by many industries has not always been easy. Many sectors have found the transition bumpy and uncertain. The music business has been no exception.
Since the launch of iTunes in 2003, the online music store has been responsible for 70 percent of all online music sales, including over 6 billion songs in its six years of operation. iTunes responded to the movement of music consumers buying single tracks instead of whole CD’s.
However successful iTunes has been, it hasn’t been able to replace the importance and allure of a free product (especially when they recently increased their price from $.99 to $1.29 per song). From Ruckus to Pandora, free music services have popped up all over the nation trying to bridge the gap between music consumers and they way they purchase their music. The problem seems to be that not everyone wants to buy music online. Plenty of people are fine “renting,” or streaming music on their computers, especially when that music is free.
“Having music on my iPod or in my car is great, but what’s even better than that is having unlimited access to music that’s free,” said Lewis Brown, a Marketing major from Nashville, Tenn.
Spotify was founded in Stockholm in 2006 and launched in the UK in 2008. This online “radio station” provides a free service with a 6 million track catalogue and as of March 2009, a clientele of over 1 million members.
Members who use Spotify for free can instantly access any song in the catalogue and create/share playlists with other Spotify users. Members are only subject to minimal amounts of advertising; however, a premium subscription is available for a fee. This level of membership allows users full access to the catalogue ad-free as well as higher sound quality, travel access and exclusive offers (i.e. concert ticket lotteries, pre-releases to albums and VIP competitions).
Another recent addition to having a premium membership is the ability to have Spotify on a mobile device like an iPhone or Google’s Android software. Apple approved a free iPhone application for Spotify which allows premium users only to search for new music, temporarily store playlists when no connection is available and stream playlists.
Although Apple’s approval of the application may seem unexpected, iTunes and Spotify are not in direct competition with each other. The partnership will be a huge asset to Spotify as far as giving consumers an incentive to buy a premium membership instead of using the Spotify for free. While the benefits for Spotify may be easily understood, the motivations for Apple’s support are a little unclear.
“Spotify has got so much buzz right now that it may be the next big thing, like Twitter and Facebook. It’s worked in Europe and now it’s coming over here and I’d be willing to bet that they [Apple] got a piece of it. They see the writing on the wall. They’re in the business of selling iPhones. iTunes is a big part of their revenue, but they sell iPhones,” said Bruce Burch, director of the University of Georgia’s Music Business Program.
Another development from Spotify is that the Web Site now sells MP3 downloads in addition to allowing users to just play songs. Currently Spotify links users to songs or albums from 7Digital (an online music store based out of London). However, Spotify is also affiliating with Amazon and iTunes.
In addition to creating headway for the music industry as an acceptable business model for the future, Spotify is also opening new roads for the promotion side of the music business. Spotify allows unsigned artists to upload their music on the Web Site for other music lovers to hear through sites like www.dittomusic.com and Record Union. Through Spotify, unknown artists can publicize themselves getting their music straight to listeners.
“I’ve talked to radio stations in Atlanta before and they won’t play your music unless your signed or on the top 50 on the charts. I would use it [Spotify] because any way to get your music out there when you’re unsigned is good because you need the publicity,” said Tanna Key, a 15-year-old aspiring musician from Roma, Ga.
The idea of a free music service providing consumers with new music that would ordinarily be inaccessible combined with the explosion of social media techniques for unknown artists has the potential to create a massive shift in the music industry.
Although Spotify is not yet available in the United States, it is expected to launch here by the end of the year and join countries like the UK, Germany, France, Italy and Spain in spreading the word.
Currently, Spotify is facing licensing restrictions in the U.S. which has been impeding their launch. According to Burch, these restrictions probably have to do with getting record labels on board.
“Getting a major record label to sign on is difficult because everybody wants to wait and make sure it’s going to work,” Burch said.
The hype about Spotify is definitely generating a lot of interest in the United States, especially with recent display of support from Apple. It shouldn’t be long until Spotify moves from Europe and begins alerting music consumers in America to a new online alternative.

Social Media Jobs--Blessings or Burdens?

ALI ROSENBERGER

Athens, Ga--The job market may be looking bleak for many; however those who are social media savvy may have a bright future ahead of them.

Since the explosion of social media outlets, information sharing has never been so easy. Between social networking sites like Facebook, MySpace, and LinkedIn, and multimedia sharing sites like YouTube and Flickr, people are coming together and making connections like never before.

With the number of people looking for information via social networks, it only makes sense that large companies and corporations jump right in. In the past few years, dozens of new positions have been made for the people whose job it is to stay up to date with social media. Titles such as social media consultant, community manager, online reputation manager, blogger outreach manager, and even social media editor have appeared on the “wanted” lists for some of the world’s largest companies.

The New York Times just hired their first full-time social media editor, Jennifer Preston. According to the memo sent out by the New York Times which Preston posted on Twitter, it is she who “concentrates full-time on expanding the use of social media networks and publishing platforms to improve New York Times journalism and deliver it to readers”.

The internet and other media outlets in general have been a threat to printed publications for some time now; however social media has made the public even more dependent on the internet as their main source for information.

Even smaller publications have had to consider expanding to social media outlets to keep up.

“My wife and I thought we could handle producing the magazine with just a few other writers on staff,” said Athens local Gregory Sanders, 39, managing editor at Athens Food & Culture.

The magazine was originally started in Macon, Ga., as a free guide to local restaurants and attractions, but Sanders said that with the generally younger demographic of Athenians, print may not cut it.

“Our first issue just hit stands last week, and I’m already thinking I might need to hire someone to do a website or blog to go along with it.”

With the pressure of a recession and the ever fickle supply of jobs available, the explosion of new positions in the social media scene is a breath of fresh air for many soon-to-be college grads.

“I have been so nervous about graduating next year with a degree in advertising. I mean, we’re in a recession, nobody is buying anything,” said Rhanatah Griffith, 22, a current advertising major at the University of Georgia from Atlanta.

“But now—thanks to the whole new dimension that social media has created to advertise through—there are more job opportunities for people like me, and there is a whole new frontier to master from now until then,” said Griffith.

In one of the harder to master crazes, virtual worlds, users create an avatar to live vicariously through in a digital world.

“Virtual worlds, like MetaPlace and the the Sims Online, are computer based simulated environments where one experiences things much like those in the real world. They choose personal preferences for entertainment, food, and communication, and are even subject to advertising,” said Christina Stone, 41, a project manager for AT&T Communications in Atlanta, who specializes in new product advertising.

“Every person on my team must be familiar with the basic social networking sites so we can stay up to date with technology. It takes memory to house all of these outlets, and companies have to be creating products that are useful to the general public.”

Cell phone restrictions becoming prominent in the U.S.


By Dana J. Hortman


ATHENS, Ga.,-- Watch out Athens drivers, cell phone restrictions are sweeping the nation, again.

With the latest restrictions going into effect in Texas on Sep. 1, many states, including Georgia, are cracking down on cell phone usage while driving.

A recent study done by the Virginia Tech Transportation Institute showed that light vehicle drivers talking or listening on a cell phone are at a 1.3 times greater risk of crashing than a non-distracted driver.

In addition, according to the National Highway Traffic Safety Administration, the data are insufficient to quantify crashes caused by cell phone use specifically, but estimates that driver distraction from all sources contributes to 25 percent of all police-reported traffic crashes.

Georgia has a law, House Bill 612 that prohibits the use of a cellular phone and other communication devices by a school bus driver.

There is only one other Georgia law on types of distractions, which includes cell phones, that causes automobile accidents.

“If a person involved in an accident was distracted by anything, cell phone, loud music, they’d be charged with a misdemeanor offense,” said police Lt. David Coker, head of Traffic Division with the Athens Clarke County Police Department.

Besides these two restrictions, no other state law on cell phone usage while driving exists.

However, House Bill 23 could change that for Georgia, which will affect Athens drivers if passed.

The bill prohibits the use of wireless telecommunications devices by persons under 18 years of age with an instruction permit or Class D license while operating a motor vehicle.

It also details the penalties for these violations such as taking points off of driver’s licenses and possible suspension.

“I voted in favor of House Bill 23 because there are some classes of drivers, obviously, who need these provisions such as ones with learner’s permits,” said state Rep. Doug McKillip, D-Athens. “But, it should not be limited for other drivers.”

Earlier this year, the Georgia House of Representatives voted and passed House Bill 23 on to the Senate.

Though the bill places cell phone restrictions only for younger drivers, many are concerned with the general population and safety issues.

“I think banning cell phones, in general, is a good thing,” said Chelsea Colgan, a junior marketing major from Statesboro, Ga. “I’ve read that most car wrecks are caused by this. They need the restrictions for safety purposes. Is it convenient? No, but it’s safer,” Colgan said.

Aaron Paul, sophomore and president of the Student Government Association at Gainesville State College Oconee campus in Watkinsville, Ga., said, “The ban would make the roads much safer for everyone. Also, it would not have many implications for the social lives of people either. The call can wait until you are at your destination.”

Six states including Calif., Conn., N.J., N.Y., Ore. and Wash., the District of Columbia, and the U.S. Virgin Islands prohibit all drivers from talking on handheld cell phones while driving.

Other states, like Texas, only forbid cell phone use by certain segments of the population, such as the younger drivers 18 years of age and under.

In addition to the law banning drivers under the age of 18 and younger, the new Texas state law passed last week bans cell phone usage in school zones during enforceable hours unless the vehicle is stopped or a hands-free device is used.

As of March 26, 2009, the Georgia Senate read House Bill 23 for a second time and is awaiting further review. The next Senate session begins January of 2010.

To learn more about House Bill 23 and other Georgia state house bill proposals regarding the usage of cell phones, log on to the official Georgia General Assembly website: http://www.legis.state.ga.us/.

Monday, September 7, 2009

iMusic the wave of the future--for better or for worse?

Thomas Patrick Hooper

ATHENS, Ga – Conventional wisdom says not every Tom, Dick, and Harry can be a rock star. With the rise of the digital age, that may no longer be the case.

Aspiring musicians have found any number of opportunities in the likes of iTunes, a digital media player created by Apple Incorporated, now in its eighth phase. While known best as a source of music, the iTunes program offers a wide variety of media to explore, allowing users to watch movies, listen to audio books, and even conduct their own podcasts.

Austin Lite, a 19-year-old sophomore attending Georgia State University, is one such aspiring musician. Lite, under the alias of A-Lite, has uploaded a three-song album for mass consumption on the iTunes Store.

“I googled how to do it.” Lite said, having gone through the digital music distribution web site TuneCore to make his iTunes debut possible. “You just upload [your songs] and they listen to it to make sure it’s music. It was really easy.”

Lite makes 99 cents for every song downloaded, which is not uncommon. The iTunes store offers its songs at prices of 69 cents, 99 cents, or $1.29 per track.

Lite isn’t alone in embracing new media to spread the word about his music.

Elijah Cross, 28, has taken advantage of social networking and file streaming sites like Facebook and ReverbNation, respectively, for the sake of promoting his music. Cross acts as the lead vocalist and main promoter of Christian rock band His Reunited, which he co-founded with guitarist Jimmy Parr.

“I had dealings with booking agents and managers,” Cross said. “It isn’t always easy finding someone who has your best interests at heart.”

Cross embraced the possibilities of an online promotional campaign four years ago, after leaving a previous band.

“You can spend more time creating.” Cross said of the Internet approach. “The more time you put into it, the more response you get. You’ve got to invite 1,000 people to a show to get 100.”

However, the digital age has not been entirely beneficial to the musicians of America.

The relationship between the recording industry and the file sharing community grew heated in 2000 with highly publicized legal troubles of Napster, an online file sharing community that offered its services free of charge. The US Court of Appeals upheld a decision by a lower court ordering that Napster be shut down after legal battles with artists like Metallica, Madonna, and Dr Dre.

“People perceive music as being free,” said Bruce Burch, 56, who is the Director of the University of Georgia’s Music Business program. Burch is also a founder of the program, having come to the university in 2001 and officially beginning classes in January of 2006.

The system’s capacity for abuse isn’t the only thing that troubles Burch about the proliferation of online music distribution.

“With technology being what it is, it doesn’t cost as much to make a record. Anyone can make a record.” Burch said. “It’s hard to find the good stuff when you have to sift through the bad stuff.”

However, features like iTunes may have taken steps to move away from promoting the less talented with offers like iTunes Originals, albums and tracks exclusive to the iTunes family. Many of the Originals consist of live performances and interviews with some of the most popular and frequently downloaded artists.

“I think you’ve got to be able to perform live.” Burch said of anyone looking for success in the world of music. “That’s how Mozart did it.”


Tuesday, September 1, 2009

Story Budgets

SLUG: KWFILM
The story: How the music industry is using film to promote itself. Examples include 3D “concert” movies, television shows, and soundtracks.
I will try to talk to someone who has seen one of the 3D shows, maybe vs. someone who has seen a real version, a professional in the music business, and someone who is in a band that has used this technology, or wants to, what they think,etc.
Reporter/Editor :Katie Weise/Blakeney Spong
Photos/Graphics: If I can get a picture of a band performing? Or someone wearing a Hannah Montana/Jonas Brothers shirt.
Length: 500 to 600 words
Deadline: Next Tuesday


SLUG: SSSOCIALMUSIC
The story: Looking at local musicians and how their presence on the internet and social media websites compares to their popularity in the music scene, number of fans, etc.
Reporter/Editor: Sydney Slotkin/Patrick Hooper
Photos/Graphics: A picture of a concert, or a screenshot of an artist’s twitter or facebook page
Length: 500 to 600 words
Deadline: Next Tuesday

SLUG: THITUNESRISE
The story: I hope to study and report on the nature of iTunes and its crossover appeal, granting exposure to any number of “small-time” artists.. Specifically, I find it interesting to note that otherwise obscure artists now have the chance to upload songs directly to iTunes, rather than going through the trials and tribulations of trying to secure a recording contract. It could be a study of the Internet music star in general, although the focus will remain mostly over the iTunes aspect.
Reporter/Editor: Thomas Patrick Hooper/Sydney Slotkin
Photos/Graphics: None (unless you want to see a screenshot of iTunes)
Length: 500 to 600 words
Deadline: Beginning of class next week

SLUG: BSSpotify
The story: Information about the rise of Spotify; what it is, why it’s important, where it came from, etc. I will try and talk to Bruce Burch/Keith Perissi (Music Business Directors), people who use iTunes, Pandora, etc and show differences/similarities
Reporter/Editor: Blakeney Spong/Katie Weise
Photos/Graphics: not sure yet; maybe a picture of someone on Spotify
Length: 500 to 600 words
Deadline: Next Tuesday

KLSOCIALCLASS
The story: How professors are using social media to reach out to students and whether students appreciate the use of Facebook/Twitter/etc. in the classroom.
Type of story: News feature
Reporter/Photographer: Kristen Luca
Editor: Christopher Benton
Length: ~600 words
Photos: No
Deadline: September 8th, 2009


MNSOCIALMARK
The story: How businesses and companies are implementing social media tools to promote themselves and advertise.
Type of story: News feature
Reporter/Photographer: Megan Niager
Editor: Ali Rosenberger
Length: ~600 words
Photos: No
Deadline: September 8th, 2009

ARSOCIALJOBS
The story: Explosion of new job opportunities and positions being created because of the growing popularity of social media.
Type of story: News feature
Reporter/Photographer: Ali Rosenberger
Editor: Megan Niager
Length: ~600 words
Photos: No
Deadline: September 8th, 2009

CBTWITTERBRAND
The story: Twitter is being used as an extension of bands’ lifestyle branding.
Type of story: News feature
Reporter/Photographer: Christopher Benton
Editor: Kristen Luca
Length: ~600 words
Photos: Yes
Deadline: September 8th, 2009

SLUG:LWTEXT
The story: Texting on a cell phone can be a perilous distraction while driving a car. There has been talk of implementing a law against this.
Type of story: News Feature
Reporter/Photographer: Lauren Willson
Editor: Ashley Bene
Length: 500-700 words
Photos: Yes
Deadline: September 8, 2009

SLUG: ABGPS
The story: Is GPS helpful or not? Students opinions on using GPS when navigating around Athens as new and current students.
Type of story: News Feature
Reporter/Photographer: Ashley Bene
Editor: Lauren Willson
Length: 500-700 words
Photos: Yes
Deadline: September 8, 2009



SLUG: AEBMW
The story: New technology in BMW vehicle that does not start if driver has had too much to drink. Research this new feature and get opinions from drivers and competing car dealers
Type of story: News Feature
Reporter/Photographer: Alexis Economy
Editor: Dana Hortman
Length: 500-700 words
Photos: maybe
Deadline: September 8, 2009


SLUG: DHTWD
The story: Research effects of “talking on the phone while driving” legislation and comparing local legislation in different counties in Georgia.
Type of story: News Feature
Reporter/Photographer: Dana Hortman
Editor: Alexis Economy
Length: 500-700 words
Photos: yes
Deadline: September 8, 2009



ADTICKETS
The story: How the new football ticket process has impacted student ticket purchases. Why freshmen and sophomores got full packages.
Type of story: News feature
Reporter/Photographer: Amanda Duval
Editor: Sarah Pelham
Length: 600
Photos: Ticket booth?
Deadline: Sept. 8, 11 a.m.

SPLIC
The story: Student use of laptops or cellphones in class. For better or worse? Teacher thoughts, student thoughts.
Type of story: News feature
Reporter/Photographer: Sarah Pelham
Editor: Erin Dillard
Length: 600
Photos: Laptops in auditorium
Deadline: Sept. 8, 11 a.m.

EDPRECOLLEGE
The story: How technology has changed over the past 5 years, and how it has changed education in the classroom at the k12 level. Compare and contrast the past with the present. Teacher views and student views.
Type of story: News feature
Reporter/Photographer: Erin Dillard
Editor: Jessica Cole
Length: 600
Photos: Classroom
Deadline: Sept. 8, 11 a.m.

JCBEHAVIOR
The story: How student behavior and performance has changed with new technology, like internet, science, television, social media. Are students smarter, lazier, or less able to focus?
Type of story: News feature
Reporter/Photographer: Jessica Cole
Editor: Amanda Duval
Length: 600
Photos: Students at computer, watching tv
Deadline: Sept. 8, 11 a.m.

Monday, August 24, 2009

Announcing Editing Teams

Using a formula that could rival that of the BCS, four teams have been chosen. They are as follows:

Red Team (Transportation)
Alexis Economy
Dana Hortman
Ashley Bene
Lauren Willson

Black Team (Education)
Erin Dillard
Sarah Pelham
Amanda Duval
Jessica Cole

Silver Team (Social Media)
Kristen Luca
Christopher Benton
Megan Niager
Ali Rosenberger

White Team (Music)
Sydney Slotkin
Katie Weise
Thomas Hooper
Blakeney Song